“Time is money” is an oversimplification and common idiom rooted in truth. Prototype your product to protect your brand. The risks are much lower than launching a flawed product, reducing risk, and avoiding detrimental costing-cutting measures. …

Initially published on FemTech Focus By 2030, the FemTech market value will cross $48.5B; the evaluation reflects the currently unmet needs for products and services that contribute to women’s health and wellness. …

The following is a speech presented at the 10th anniversary of TEDxRiceU’s speaker series. The talk took place at Rice University in Houston, Texas. Thank you for having me. And, thank you for being here. The Houston Texans. Houston Astros. Houston Rockets. Team Liquid and Cloud 9. If you haven’t…

Social Media Breakfast is a national group with a focus on discussing all things Social. The Houston chapter celebrates the 10th anniversary this month. When I moved back to Houston from New York, I attended the monthly gatherings to get a pulse on digital marketing in HTown and meet future colleagues. Houston Social shines without a(n Insta) filter.

“It is not the strongest of species that survive, nor the most intelligent that survives. It is the most adaptable to change.” — Charles Darwin The first quarter is behind us, and the end of April is near. Time to spring clean what’s in your digital marketing tech stack. While…

It is essential to care for physical and mental health. Western culture continues a more open dialogue regarding the physical because the latter is still taboo in 2019. According to the Mental Health Foundation, one in four Americans experience mental health issues each year. …

“You can have anything you want in life if you dress for it.” — Edith Head, Academy Award Winning Costume Designer — Time is a finite commodity. Unfortunately, our schedules do not always allow us to give back to our communities with a sustained volunteer commitment. I support my favorite non-profit, Dress for Success, with in-kind and monetary donations twice a year. Dress for Success empowers women to achieve economic independence by…

I’ve served as a marketing mentor over the five years. I advise domestic and international start-ups on digital content and marketing strategy. After many face-to-face sit-downs with budding entrepreneurs, I’ve learned a valuable career lesson: mentoring is mutually beneficial for the mentee and mentor. The mentee obtains the knowledge needed…

I’ve been in marketing for approximately seven years now. When it comes time for the periodic performance evaluations, I hear one common criticism from my supervisors: “Alley, you say ‘I’m sorry’ too much.” There are standard reasons for apologizing at work: missing a deadline, miscommunication of deliverables to a co-worker…